Cybersecurity expert Mark Pribish says that awareness of data breaches is imperative in today’s technologically active practice Introduction Most small- to medium-sized businesses, including orthodontic practices, do not believe their orthodontic practice is a target for cybercriminals and/or the insider threat. Unfortunately, the cyber-risk threat landscape keeps expanding and evolving with hackers and the insider …Read Article
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Dr. Christopher Cosse discusses how virtual patient monitoring can bring efficiency and convenience to the orthodontic practice Today orthodontists are reevaluating their practice procedures in order to do more with less. Providing exceptional patient care without overstretching resources is on everyone’s mind. Thanks largely to recent advancements in telehealth technology and modalities, virtual consultations and …Read Article
Dr. Ronald Roncone discusses how to create a new paradigm for the orthodontic office Many of us have heard about the “Golden Age of Orthodontics,” when orthodontists had all the patients they wanted and were able to see. In fact, those orthodontists actually sent potential new patients to clinicians just starting practice. When new patients …Read Article
Dr. Amy B. Jackson offers guidance on how to leave a time of uncertainty and get on the path to profitability There is no question that COVID-19 has taught us a few things about how we live life and take things for granted. On the other hand, this pandemic has also taught us how to …Read Article
In this article, Jackie Raulerson discusses how to share your practice and treatment successes with an effective presentation A powerful presentation creates curiosity, provokes thought, and puts the focus on you and your valuable information. Like telling any effective story, there are distinct steps to crafting the perfect deck of slides to support your lecture. …Read Article
Marketer Rachael Sauceman discusses safe and effective marketing evolving after the COVID-19 crisis According to the American Dental Association’s Center for Professional Success™,1 as of April 23, 2020, 32 states allow emergency-only dental care, 13 have deemed dentistry to be essential, and 6 have no specific regulations surrounding dentistry. Many states are operating with regulations …Read Article
JoAn Majors, RDA, CSP, shows how communication leads to higher value and acceptance of care Today’s technology onslaught can be overwhelming to learn and implement. It’s not just the acceptance of the technology and what it can provide the clinician; it’s always how we will get trained, who will “mother” the new technology in our …Read Article
Editor’s intro When writing for a dental publication writing in an organized and understandable way will help make editors happy and also will bring your ideas clearly to your reader. Read Jackie Raulerson’s article for tips on delivering your message successfully. Dental marketer, Jackie Raulerson, offers insights into crafting engaging articles for dental publications When …Read Article