Practice Management

Editor’s Intro: Employee engagement boosts your practice’s key business outcomes. Manon D. Newell, JD, discusses the first step in the orthodontist’s journey toward excellent business practices As an orthodontist, you know that you must engage the archwire to achieve tooth movement. Clinically, measurements play an important role in the diagnosis and treatment of your patients. You measure […]

Editor’s Intro: End workplace drama with teamwork. Cynthia Goerig discusses achieving an office environment based on teamwork Dentists want to look forward to going to the office. And although they wish they could just perform dentistry and not have to deal with all of the business aspects of running a practice, they realize that a typical

Marketing consultant Julie Yeomans discusses how to reach this important niche in a social media environment. After 20 years watching the trends in sales, education, and consulting in orthodontics, one thing is for certain — changes in the way practices market have been evolving quickly — and it has been a seismic shift. Unlike when

  Ali Oromchian, JD, LLM, discusses facilitating optimum performance and accentuating the positive When evaluating your orthodontic practice, you might consider your assets to be your property, your building, your supplies, and your finances. However, your most important asset is your team! Your staff is the glue that holds your practice together. They run your

  Catherine Cheshire, SPHR, discusses the importance of keeping employees informed Most of us go to great lengths to manage communications with patients and referring dentists. Nurturing your internal messaging for your practice team is mission-critical too, especially during times of growth and change. Regular, transparent, and considerate messaging keeps your team engaged and keeps

Dr. Donald J. Rinchuse discusses the many facets of a customer service-oriented practice Abstract Part 2 of this essay discusses the importance of WOW customer service, which is the “secret sauce” in orthodontics. Financial profits are an outcome of incredible patient/customer service, so clinicians must serve the customer to find success. Companies such as the

Dr. Joel C. Small discusses how to cultivate shared values and a common purpose Edgar Schein, a noted authority on the subject of organizational culture, has stated that the primary job of a leader is to establish an organization’s culture. An organizational culture is considered to be the guiding principles that dictate how people work