In the early 2000s, developments in miniaturization made handheld scanners a reality for dental practices. As CAD/CAM technology was refined over the decade, new software algorithms were introduced to meet the unique needs of the orthodontic profession. According to an informal survey conducted the by the Journal of Clinical Orthodontics, 62 percent of respondents indicated they now use an intraoral scanner. Considering the rapid pace of technological advances in the digital space, it is worthwhile to consider the effects intraoral scanners have had and will continue to have on orthodontics. Not only that, considering the market position practices are in to attract patients, intraoral scanners are also unique in the role they play in patient satisfaction and retention.