American Orthodontics Digital Marketing Resources

AO patient literature can be customized with practice information

American Orthodontics is committed to helping you grow your practice. We do this by supporting your marketing efforts with a full library of digital resources. From customizable literature and other promotional marketing materials, to the ability to download a full library of assets to build your website, AO is committed to helping your practice succeed. Here’s a look at AO’s available digital resources.

AO Custom Plus
AO Custom Plus allows you to elevate your practice’s brand by customizing literature with your practice logo and information. The site features custom patient brochures that let you educate your patients about the products used in your office, while keeping your brand top of mind with the use of your practice logo and contact information. You can also add doctor biographies and other information. In addition to patient literature, AO Custom Plus features customizable direct mail postcards that can be directly shipped to potential patients, as well as other customizable promotional marketing materials.

Customizable postcards promoting Adult Orthodontic Seminars are available on AO Custom Plus

AO Custom Plus also helps you with the critical task of attracting new patients. The site lets you download materials with information on holding Adult Patient Seminars. This turnkey solution offers you all the materials you need to host these seminars that help get interested prospects in the door. The 60-minute in-office seminars are geared toward adults — often the parents of existing patients, and allow you to provide an overview of your practice, the orthodontic specialty, clinical benefits of straight teeth, treatment options available, and the next steps in the treatment process. Customized flyers and direct mail postcards are available to market these events in your region.

AO Asset Library
Boosting the look and credibility of your website is critical in marketing your practice. The AO Asset Library helps with this by providing relevant product images, videos, and more for use on your website and marketing materials. This means you don’t have to use generic stock footage. AO logos are also available for use on your site.

AO YouTube Channel
Engaging videos can help patients understand their treatment and make them feel more comfortable and confident about what procedures and products you utilize in your practice. American Orthodontics’ YouTube Channel contains relevant patient-facing videos, including patient testimonials for several AO products such as Radiance Plus™ ceramic braces, Empower® Clear self-ligating brackets, and the Harmony digital lingual system. These videos can be directly viewed on YouTube, or linked directly to your site.

AO Direct
AO Direct is American Orthodontics’ robust online ordering system, built with the needs of the modern orthodontist in mind. It’s another way to help keep your practice running efficiently by allowing you to easily order products, check account status, build your own custom catalog, and more. With 24/7 access, AO Direct complements AO’s already world-class customer service team.

About American Orthodontics
American Orthodontics is the largest privately held orthodontic manufacturer in the world, proudly based in Sheboygan, Wisconsin. Since 1968, American Orthodontics has been manufacturing quality orthodontic products and peripherals for customers in more than 100 countries. More than 90% of American Orthodontics’ products are manufactured at its state-of-the-art Sheboygan facility using highly automated production equipment and a skilled, dedicated workforce. With 11 wholly owned subsidiaries, a direct sales force in North America, and a global team of exclusive distributors, American Orthodontics is a true orthodontic industry leader, committed to providing customers quality products, personalized service, and dependable delivery.

This information was provided by American Orthodontics.

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