Practice Management

MOGA® — make orthodontics great again!

Dr. Ronald Roncone discusses how to create a new paradigm for the orthodontic office Many of us have heard about the “Golden Age of Orthodontics,” when orthodontists had all the patients they wanted and were able to see. In fact, those orthodontists actually sent potential new patients to clinicians just starting practice. When new patients …

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Ready, set, present!

In this article, Jackie Raulerson discusses how to share your practice and treatment successes with an effective presentation A powerful presentation creates curiosity, provokes thought, and puts the focus on you and your valuable information. Like telling any effective story, there are distinct steps to crafting the perfect deck of slides to support your lecture. …

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Telemedicine marketing checklist: 10 things orthodontists should do

Marketer Rachael Sauceman discusses safe and effective marketing evolving after the COVID-19 crisis According to the American Dental Association’s Center for Professional Success™,1 as of April 23, 2020, 32 states allow emergency-only dental care, 13 have deemed dentistry to be essential, and 6 have no specific regulations surrounding dentistry. Many states are operating with regulations …

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Soft skills for new technologies can create confidence for team members and patients

JoAn Majors, RDA, CSP, shows how communication leads to higher value and acceptance of care Today’s technology onslaught can be overwhelming to learn and implement. It’s not just the acceptance of the technology and what it can provide the clinician; it’s always how we will get trained, who will “mother” the new technology in our …

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Your dental message — delivered

Editor’s intro When writing for a dental publication writing in an organized and understandable way will help make editors happy and also will bring your ideas clearly to your reader. Read Jackie Raulerson’s article for tips on delivering your message successfully. Dental marketer, Jackie Raulerson, offers insights into crafting engaging articles for dental publications When …

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Compromise is the difference between a good leader and a dictator

Editor’s intro Dr. Christopher Hoffpauir discusses how providing feedback and implementing positive corrective action can have a positive effect on your team and your stress level. Dr. Christopher Hoffpauir discusses insights into providing feedback to employees  “You’re unhappy. I’m unhappy too. Have you heard of Henry Clay? He was the Great Compromiser. A good compromise is when …

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