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JoAn Majors, RDA, CSP, CVP, advises practices to get actively involved in their communities Since my career in dentistry has spanned nearly 4 decades, I’ve seen many things change in the realm of marketing for new patients. Gone are those days when we could honestly “spray something out and hope it stuck” regarding how we …
Gone are the days of “spray and pray” marketing for new patients Read More »
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Kristin Tauras, JD, defines the various complex parts of a malpractice claim Today’s reality is that most dental and medical providers have a high probability of being sued. Below is a primer on the “anatomy” of a dental malpractice case. Lawsuits are controlled by state and federal law, but the basic anatomy of the lawsuit …
Anatomy of a dental malpractice action Read More »
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Mark Pribish offers guidance on minimizing risks of social media Some critics of social media say our addiction to apps in general and social media (in particular) open ourselves up to privacy risks. My question to app and social media users is, “When was the last time you read the terms and conditions or adjusted …
Is social media placing your personal privacy or your small business at risk? Read More »
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Justin Maxwell offers suggestions for maximizing your tax strategy Senators, CPAs, and tax attorneys have long stated that most American small business owners pay more tax than is legally required. In fact, as a successful orthodontist, you have probably felt that you pay too much to the government in taxes. An independent study proved them …
A taxing situation Read More »
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Kerry Cahill, Esq., discusses how practitioners need to protect themselves even in altruistic circumstances Altruism and the ability and competency to help others are replete in the dental profession. In most providers’ experience, patients have approached them who may not be able to afford their services. With inflation continuing to rise, many patients may not …
Implications of the False Claims Act Read More »
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Dr. Kyle Fagala offers insights on how to keep your practice in the spotlight Whatever industry you’re in, marketing can be a tough mountain to climb. But for orthodontic practice owners, there’s an added element of stress as you attempt to juggle a busy practice while implementing the latest and greatest in marketing and maintaining …
7 marketing musts for orthodontists in 2023 Read More »
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Dr. Tom Shannon explains how in-house 3D-printed fixed appliances can help resolve common practice frustrations At our core, orthodontists are innovative problem-solvers. Think about it: Patients arrive at their initial visit, and we have a wide variety of treatment options for every imaginable clinical situation — you name it, we’ve seen it! Each patient requires …
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Christine Taxin offers guidance on screening for childhood sleep apnea and billing Orthodontics has become the first line of defense for children who suffer from obstructive sleep apnea (OSA) and TMD issues. Your collaboration with medical professionals is so important and lifesaving. I have authored a book and talked about this previously, but having grandchildren …
Pediatric sleep apnea — screening and billing Read More »
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