Misbranded dental wax is target of consumer awareness campaign urging parents to “Ax the Wax”

(GRAND RAPIDS, MICHIGAN) – Oral health product developer OrVance announces that the company has released a thirty-second commercial in a campaign to educate orthodontic patients and parents on the deficiencies of traditional dental wax from product safety and compliance perspective.

Dubbed “Ax the Wax,” the campaign follows research by Michigan State University advertising classes highlighting the importance of educating parents on the deficiencies of dental wax and a Coalition Letter to the FDA requesting action against the companies that continue to sell misbranded dental wax to orthodontic practices.

Click to view Ax the Wax video

According to OrVance chief executive officer Ron Schutt, “Although this ad campaign is directed to orthodontic patients and their parents, it is also intended to call on the identified companies that continue to sell this product to do the right thing. In a Coalition Letter to the FDA back in May, we have identified 25 companies that continue to sell misbranded dental wax. This letter has been uncontested and not one of these companies has stepped forward to defend why the dental wax they sell should be exempt from current product safety and regulatory standards. We need more accountability against the identified importers and distributors that continue to push this substandard product throughout our industry.”

Dr. Eric Hannapel, orthodontist and OrVance co-founder, added, “Dental wax is still the most commonly dispensed product in our profession where most of our patients are children, so it’s unfortunate that we need a consumer advertising campaign to bring this issue to light.  We believe it’s time these companies either address their noncompliance or explain to practices and the public why they believe this product doesn’t need to meet such basic product safety standards such as hygienic packaging, tamper evidence, disclosure of ingredients, product traceability and FDA required labeling. On a positive note, I want to applaud industry leaders such as GC Orthodonticsthat are partnering with us to fund the replacement of noncompliant dental wax for the health and safety of our patients.”

As part of the campaign, OrVance is encouraging patients and parents to ask their orthodontist about OrthoDots® CLEAR so they can experience the many performance and quality benefits the product offers compared to traditional dental wax. Orthodontic practices can order free samples of OrthoDots® CLEAR at orvance.com.

Craig Clark,
(616) 550-2736,

About OrVance

OrVance LLC is a developer of proprietary oral health products and is based in Grand Rapids, Michigan. It is over 90% owned by orthodontists, dentists and its managing partners.  Learn more at orvance.com.

Stay Relevant with Orthodontic Practice US

Join our email list for CE courses and webinars, articles and mores

Read our following terms and conditions before subscribing.

Terms and Conditions checkbox is required.
Something went wrong. Please check your entries and try again.

Subscribe Today

Orthodontic Practice US is a leading dental journal and your publication for Orthodontic continuing education, Orthodontic case studies, and more. Subscribe to Orthodontic Practice US today!

Online Dental CE

Earn 16 dental continuing education credits as an Orthodontic Practice US subscriber per year.

Other Dental Publications
Dental Sleep Practice
Endodontic Practice
Implant Practice
Orthodontic Practice

MedMark Media is the leading interactive marketing and advertising company specializing in marketing and advertising, custom media, and public relations for the U.S. dental industry.

AGD PACE MedMark White

Copyright © 2024 Orthodontic Practice US - Dental Journal and Online Dental CE | MedMark LLC
15720 North Greenway Hayden Loop, Suite #9 Scottsdale, AZ 85260 | All rights Reserved | Privacy Policy | Terms & Conditions

Scroll to Top