New Lineup of Expert Speakers Expands Scope of Carestream Dental’s Orthodontic Summit

ATLANTA—The new format of the Orthodontic Summit, previously the Orthodontic Users’
Conference, includes an array of expert speakers covering a range of compelling hot topics
relevant to the dental industry.

“The scope of the Orthodontic Summit expanded this year to include professionals from across
the field of orthodontics—as well as returning Carestream Dental Orthodontic Imaging, and CS
OrthoTrac users,” Mary Conditt, director of clinical affairs, U.S. digital, Carestream Dental, said.
“Such a broad mix of attendees means a variety of new speakers covering topics such as sleep
apnea, fraud, business metrics, office design and team efficiency. Of course, there will also be
plenty of sessions scheduled to train and enhance the experience of our software users, as

The Summit will feature two keynote speakers, one for each day of the Summit, to motivate
attendees for the courses ahead.

On Friday, March 13, keynote speaker Kyle Maynard kicks off the Orthodontic Summit with “No
Excuses!” Despite being born without arms or legs, Maynard became the first man to crawl on
his own to the summit of Mt. Kilimanjaro, the tallest mountain in Africa. His keynote address is a
high-impact and insightful presentation designed to teach audiences that— no matter how
difficult life’s obstacles may seem— everyone has the ability to overcome them.

The following day, keynote Bernie Stoltz, chief executive officer, Fortune Management, presents
“Breakthrough Orthodontic Marketing.” Participants will learn the most effective strategies for
attracting new patients and keeping them for life.

Industry experts will also speak about up-and-coming issues in the orthodontic industry during
the Summit. Some of the speakers and sessions for the weekend include:

Friday, March 13

  • Robert L. Waugh, D.M.D., presents “Intraoral Scan-to-Appliance: Digital Impressions for
    Maximized Efficiency in Time and Cost.” In this hands-on course, Dr. Waugh will explain how
    to easily transition from “old school” stone models to the new world of digital impressions.
  • Chris Bentson, president, Bentson Clark & Copple, presents “Orthodontic Calculus: Trends,
    Benchmarks and Data Today’s Orthodontists Must Understand in Order to Build Practice
    Value.” Whether you have owned a practice for 20 years or you are just starting out, this
    session will give attendees a fundamental understanding of business metrics.
  • Paul Zuelke, president, Zuelke & Associates Inc., presents “The Key to Growth – Making it
    Easy for Your Patients to Buy the Product that You Sell.” In this session, attendees will learn
    how to make orthodontic care affordable while also making a profit for your practice.

Saturday, March 14

  • Wendy Askins, M.B.A., senior fraud examiner, Prosperident, presents “Swindles, Cheats and
    Scams.” In this interactive presentation, Askins will show examples of various real-life scams
    committed against orthodontic, oral surgery and general dentist offices. She will also provide
    practical solutions to defeat external threats.
  • Erin E. Elliott, D.D.S, A.S.B.A.D., presents “Sleep Apnea: Wake up to the Problem.” This
    session is designed to educate you on dental sleep medicine and can improve your patients’
    overall health and quality of life while building your practice.
  • Paul Zuelke, president, Zuelke & Associates, Inc., presents, “Exercise the Power of the
    Zuelke Module.” Learn the powerful tools in the Zuelke Financial Module with Paul Zuelke.
  • Benjamin G. Burris, D.D.S, M.D.S, presents “Practice Differentiation.” Learn key elements to
    help you stand out and grow your practice despite many competitive factors.
  • Orthodontic consultants Debbie Best, Rosemary Bray and Carol Eaton are co-presenting
    “Team Talk! Communicate with Benefits: Efficiency, Camaraderie & Harmony.” Learn how to
    communicate better with your teammates through efficient morning huddles, real team
    meetings, productive annual reviews and fun team building retreats.

The Orthodontic Summit is now open to all orthodontic professionals, as well as CS OrthoTrac
users. The Summit takes place March 13-14, 2015, Atlanta, Ga., at the Renaissance Waverly

For more information about the speakers and all educational sessions, and to register, visit Use #csdsummit on Twitter and Facebook to
stay up-to-date with all the latest news about the Orthodontic Summit.

For more information on Carestream Dental’s innovative solutions, please call 800.944.6365 or

About Carestream Dental
Carestream Dental provides industry-leading imaging, CAD/CAM, software and practice
management solutions for dental and oral health professionals. With more than 100 years of
industry experience, Carestream Dental products are used by seven out of 10 practitioners
globally and deliver more precise diagnoses, improved workflows and superior patient care. For
more information or to contact a Carestream Dental representative, call 800.944.6365 or visit

About Carestream Health
Carestream is a worldwide provider of dental and medical imaging systems and IT solutions; Xray
imaging systems for non-destructive testing and advanced materials for the precision films
and electronics markets. For more information about the company’s broad portfolio of products,
solutions and services, please contact your Carestream representative, call 888.777.2072 or

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