Ormco Partners With WEO Media

Award-Winning Marketing and Communications Firm Aims to Provide Doctors with Traditional and Digital Marketing Services

ORANGE, Calif., (July 17, 2017) — Ormco Corporation, a leading manufacturer and provider of advanced orthodontic technology and services, announces an exclusive partnership with WEO Media—a full service dental marketing and communications company—that will provide Ormco doctors with a variety of comprehensive marketing solutions. Ormco doctors will be granted access to promotional co-marketing packages, preferential pricing and more. Intended to help orthodontists identify specific marketing needs, generate exceptional ROI and ultimately grow a practice, WEO Media’s full range of capabilities include: custom and mobile website creation, search engine optimization (SEO), pay-per-click ads (PPC), social media management, online patient reviews/reputation management, premium Healthgrades profiles, Yelp advertising, custom video production, direct media marketing, patient newsletters, graphic design, branding and more.

“Strengthening the practice marketing capacity of our orthodontists has always been one of Ormco’s top priorities, and this partnership provides doctors with an accessible, strategic opportunity to increase visibility and drive patients to their practices via multiple channels,” said Patrik Eriksson, president of Ormco. “WEO Media has a strong reputation and presence within the dental specialist industry, which has many business similarities to our orthodontic community. Its impressive track record of generating tangible results and helping practitioners acquire and retain patients is something that we believe our doctors will absolutely take advantage of.”

In addition to its inaugural foray into the orthodontic sector, WEO Media is a full-service marketing firm that exclusively focuses on oral health practice marketing. The agency utilizes month-to-month contracts, allowing optimal flexibility for customers to quickly renew or adjust service plans based on current marketing priorities. Ormco customers will receive exclusive promotional, co-marketing packages through WEO Media, in addition to preferential contract pricing.

“Ormco is a perfect match for our agency’s capabilities and offerings,” said Ian McNickle, CEO and co-founder of WEO Media. “We pride ourselves on demonstrating outstanding customer service and service customization, and we’ve dedicated our work to assessing doctor needs, which is evident in our customer retention and satisfaction figures. We retain about 92 percent of our clients on a yearly basis, and are able to generate five to ten times a client’s return on investment, on average. It’s rewarding to see these practices grow hand-in-hand with us, and we’re thrilled to see how we can help Ormco doctors do the same.”

WEO Media currently works with hundreds of U.S.-based practices that specialize in oral and dental care. Last year, WEO Media was recognized for its outstanding achievement in marketing, and the company was honored with the Cellerant “Best of Class” Technology Award for Websites and Online Marketing at the annual ADA conference in Denver.