Soogalu: The Modern Lab Supply Business for Orthodontic Labs and In-House Practice Labs

Soogalu, a new lab supply business focused on commercial orthodontic labs and practice
in-house labs, recently opened its doors to customers across the country. Backed by industry
veterans with years of experience in the field, Soogalu aims to provide a modern experience
that helps customers change the lives of the patients they serve.

“Orthodontic labs and in-house practice labs need a supply business focused on their unique
needs,” says Todd Blankenbecler, a partner at Soogalu. “This is why we are launching Soogalu.
With our industry experience, we understand their business and want to help, offering
top-quality supplies via a modern, easy ordering experience that saves time and streamlines

To achieve their company mission, they will follow these core values:

  • Customer-first: Soogalu prioritizes the customer, both internally and externally.
  • Relationships matter: Respect for relationships formed and embracing opportunities is
    expected from each team member of Soogalu.
  • Find a better way: Soogalu constantly looks for innovative and efficient ways to improve,
    from products to technologies to sales experience.
  • A thirst for learning: Soogalu has an insatiable desire to learn, whether it be from new
    relationships, cutting-edge technology, or improving the company culture.
  • The best answer wins: While taking risks is part of success, ideas that result in better
    outcomes are embraced by every Soogalu team member.
  • Always show up: Hard work is part of the company culture at Soogalu.
  • Enjoy work that matters: Each day presents an opportunity for joy and fun through work
    that matters.

For more information about Soogalu and their services, visit their website at

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