WildSmiles and Details Announce New Partnership

Orthodontic Practices Save Time and Money as a Result

OMAHA, NE – April 18, 2022 – WildSmiles, an innovative supplier of unique patented shaped
brackets, is announcing its partnership with Details, the only ordering platform built exclusively
for orthodontics. It’s a move that brings two companies that understand and advocate for solving
ordering issues for orthodontic practices together.

“This partnership with Details allows WildSmiles to make ordering, inventory management, and
reorders extremely simple for our clients,” said WildSmiles COO Davin Bickford. “Our clients
also get visibility into order history that allows them to make informed decisions. WildSmiles
wants to be on the front edge of making ordering simple and providing data and visibility into
order trends for our clients.”

Through the partnership, Details will be the e-commerce interface for ordering WildSmiles
products online. WildSmiles customers can quickly order and reorder products using Details’
easy to use ordering tool, saving them time.

The new partnership is a win for WildSmiles because it allows clients to streamline ordering of
products into one unified interface when they can order any and all products within their office.
The easier it is to order, the more they order! Details benefits by gaining a new channel of
orthodontic practices who can experience how easy it is to order supplies through their ordering

“Just as practices want to focus on patients, not purchasing, we know orthodontic suppliers and
vendors want to focus on their customers, not the manual parts of their business,” shared
Director of Strategic Partnerships, Addison Wissel. “By using Details technology, great
companies like WildSmiles can spend more time on their core competencies and customers,
rather than ordering logistics, which can often be time consuming and distracting.”

Orthodontic providers that would like more information on working with WildSmiles can go to:
wildsmilesbraces.com/doctors/get-started. For more information on Details, go to:

About WildSmiles®

WildSmiles’ patented designs give patients a unique and fun experience to express personality
and creativity through their smiles. Mixing and matching charming shapes, fierce college logos,
and new magical Disney brackets help turn orthodontic correction into expression. Founder and
orthodontist Dr. Clarke Stevens developed WildSmiles in 2002 after being inspired by a patient
wearing a heart-shaped necklace. Since then, the designer braces company has been
showcased at New York Fashion Week and gives back to aspiring orthodontists by providing
students with scholarships for their education.

About Details

Details saves practices time and money on supplies. With their easy to use ordering platform,
practices can order all of their supplies in one place, without changing suppliers. Using a
centralized purchasing dashboard, practices can see orders and supply spend across all
suppliers in one place. And with a dedicated Ordering Concierge monitoring spend and
ordering, practices can be sure they always have the supplies they need at a great price. All of
this woven together in the only ordering platform built exclusively for orthodontics, so practices
can focus on patients, not purchasing.

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