Direct-to-consumer retention

Dr. Amy Jackson discusses at-home, direct-to-door delivery of orthodontic care What is your opinion of direct-to-consumer aligner companies? Personally, I believe orthodontic therapy that is not doctor-centric can at best fall short of the goal and at worst lead to deleterious effects. However, this direct-to-consumer aligner surge has led to market awareness, increased consumer spending on orthodontic treatment, […]