Sirona Announces Upcoming SIROWORLD Events

Celebrations are Planned at Several Dental Shows Leading up to the Annual Celebration Event Scheduled in Orlando in August 2016

Charlotte, NC (Nov. 10, 2015) ‐ Sirona Dental, Inc., the company that pioneered digital dentistry, today announced several upcoming SIROWORLD Celebration events scheduled in conjunction with major dental trade shows leading up to the annual SIROWORLD Celebration event taking place Aug. 11‐13, 2016 in Orlando. “SIROWORLD is the event we always dreamed of creating for the dental community,” said Sirona President and Executive Vice President Michael Augins. “SIROWORLD is an all‐encompassing, epic‐scale educational experience that could not be contained to only celebrating in August 2016; therefore, we are celebrating SIROWORLD throughout the year at various industry trade shows.” SIROWORLD festivities currently planned in conjunction with major dental trade shows include:

• The kick‐off celebration, taking place during the Greater New York Dental Meeting on Sunday, Nov. 29, 2015 at The Times Center located in the heart of New York’s vibrant Times Square District. Attendees will be treated to an evening of dental education, networking opportunities, delicious food and drinks and special guest speaker Daymond John, an award‐winning business executive and star of the ABC network’s show “Shark Tank.” Additionally, Dr. Mike DiTolla will present the latest technology advancements in dentistry, and Fred Joyal of 1‐800‐DENTIST will share how dentists can take their current social media strategy, tactics and implementation to the next level of customer engagement, profitability and ROI.
• At the Chicago Dental Society meeting, Sirona is hosting a SIROWORLD Superheroes of Dentistry party on Friday, Feb. 26, 2016 at the House of Blues. Attendees are encouraged to dress in their best super hero costume.
• A special SIROWORLD event is also planned during the California Dental Association ‐ South meeting scheduled in May 2016. More details, including location, special celebrity speaker, date and time, will be announced at the SIROWORLD kick‐off celebration in New York City on Nov. 29th.

SIROWORLD is a membership‐based community in which like‐minded visionaries gather to create the largest network of technology‐driven dental professionals. The perks that coincide with a membership are undeniably beneficial. Membership includes access to the annual SIROWORLD event featuring three days of world‐class educational sessions, abundant networking opportunities, unsurpassed

entertainment and special celebrity appearances. Additionally, SIROWORLD members may attend exclusive educational events at major US trade shows, get optional VIP access/reserved seating and join special SIROWORLD trips (e.g. IDS visit or Sirona Bensheim visit), all while learning from and connecting with the greatest minds in digital dentistry and being among the first to learn about new software and updated technologies from Sirona.

“We are excited to launch these SIROWORLD events and continue our longstanding tradition of delivering world‐class education and outstanding entertainment to the dental community,” said Augins. “Having several events throughout the year leading up to the annual SIROWORLD event in Orlando planned for August 2016 will showcase the best of SIROWORLD on a national stage. Certainly, all participating dental professionals will be enriched as a result attending these celebrations.”

Pricing for SIROWORLD is now available at $1,995 a year for a membership and $2,995 a year for VIP membership and includes entrance into all of the celebration events planned at the trade shows and the annual event in Orlando. Total Office membership packages are currently available for $5,995, for a total savings of $4,000 off list price, and include SIROWORLD membership for up to six people. For further details on SIROWORLD membership and information, please visit www.SIROWORLD.com or contact your Patterson representative.