Knowing more means doing better

There has never been a better time to monitor your practice performance. Gaidge can show you how.

Suzanne Wilson discusses how Gaidge prepares for a successful and profitable future for orthodontic practices

Looking back on 2020, all of us were faced with unexpected impacts on our businesses and communities. Successful practices were able to weather the storm, and many saw a healthy 3rd and 4th quarter that helped level a declining year. There has never been a more important time to have laser-focused attention on business performance. Practices that pay attention to their performance have a strategic advantage over those that do not. Gaidge provides practices with automation, time savings, and clarity for the most successful and profitable path forward.

Gaidge Overhead Expense Tracker™

Gaidge is a tool that helps practice owners get a pulse on their essential performance metrics providing the information required to run their businesses better. In one comprehensive, cloud-based software platform, orthodontists have access to review their key performance indicators across all areas of the practice with easy-to-understand charts, summaries, trends, industry benchmarks, and practice comparisons.

Gaidge provides automation with direct integration to the leading practice management systems (Cloud9, Dolphin, Ortho2, CS OrthoTrac, topsOrtho™). This means no added data entry, and all your practice data flows seamlessly into Gaidge where you can see historical and current performance in both charts and visual graphics. The software comes with preloaded benchmarks and tips on achieving industry standards, but each practice can also create, set, and track its unique goals.

Operational and financial visibility

The new Executive membership access gives users all of the standard Gaidge tools plus the ability to track their spending, forecast their future, and gain access to new metrics such as marketing ROI and PPE-related expenses.

New Financial Tools

The Overhead Expense Tracker™ and Practice Projections™ modules provide a comprehensive look back and the ability to look forward and create a plan for the future. This further enhances the value of Gaidge providing practice owners with the ability to see a clear, end-to-end picture of the practice’s business performance conveniently all in one place.


Leveraging integration with accounting software, the Overhead Expense Tracker features automated reporting of your overhead expenses, including budget tracking, profitability, benchmarks, and trends. Controlling overhead represents a wealth of opportunity for increasing net income.  Having a simple view and easy access to monitor what’s happening brings visibility on a regular basis rather than waiting for quarterly, biannual, or annual reviews. In addition, having the budgeting tool with the progress tracker allows you to keep tabs on spending, detect areas of concern, and have better chances of hitting your profitability goals throughout the year.

The module is fully integrated and automated with QuickBooks® Desktop and Online, including pulling through retroactive adjustments. For offices using other accounting software, Gaidge also offers a file upload and manual entry option.


Using Practice Projections, users can play with interactive sliders to determine which areas to focus on in order to reach desired goals. Looking for a 10% increase in production dollars? Use the sliders or enter the digits, and watch how the information cascades to other related metrics such as collections, based on historical production-collection ratios, number of exams, starts, and more. Using this tool means you can create a plan to set specific, achievable goals by month, quarter, and year. Save and share with your team to gain alignment, achieve and celebrate wins.

Contact us today for a free online demo. Email, visit, or call 800-287-3396.


“What gets measured gets improved.” Find out how Gaidge can make this adage a reality for your practice:

Suzanne Wilson joined Gaidge as the Chief Marketing Officer in September 2018. She has held leadership positions in operations, marketing, and business development in the oral care industry over the past 20 years. She earned her Bachelor of Arts in English and Executive MBA from the University of Utah. Learn more:

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