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Thomas Terronez offers some guidance on keeping your practice data safe from cyberattacks In today’s digital age, cybersecurity breaches are a major concern for businesses of all types and sizes — and your dental practice is no exception. The recent Change Healthcare breach was a wake-up call for the healthcare industry, proving that no organization […]
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JoAn Majors discusses the importance of creating a human connection It is easy with today’s advancements in efficiency and technology to provide orthodontic care and become transactional, if we are not careful. It is black and white with simple strategic outcomes. Although many times transformational care can include transforming one’s appearance, at least in our
Read ArticleIs your practice transactional or transformational? Read More »
Matt Rej offers tips on how to mitigate the costs of accepting credit cards Credit cards are convenient for patients and medical practices alike. It’s easy for dentists and specialists to collect payments immediately following an appointment in a way that their patients prefer. This helps keep accounts receivables low and simplifies the medical billing
Read Article5 ways to help your practice reduce credit card processing fees Read More »
Oliver Gelles offers reliable metrics to gauge production and efficiency In today’s challenging economic landscape, marked by factors like inflation and increased competition, the orthodontic industry faces unprecedented hurdles. Gaidge numbers show that 2022 starts retracted by 6%, with year-to-date 2023 showing a continued decrease of 3.5%. Maximizing your production and efficiency will allow you
Read ArticleFive ways to effectively measure your practice’s performance Read More »
Jeff Slater discusses how automation can keep your on-line presence active In today’s digital age, where social media platforms like Facebook and Instagram dominate our daily lives, orthodontic practices must adapt to stay competitive and thrive. Leveraging automation in your marketing strategies is one of the keys to success, as it can save time and
Read ArticleEnhancing orthodontic marketing with automation: a digital revolution Read More »
Pat Mc Bride, PhD, CCSH, discusses how the online world can affect the orthodontic practice The Internet and social media has forever changed the way we obtain and use healthcare information for ourselves and our families. It is commonplace for dentists and orthodontists to have made significant modernization in their offices to utilize website and
Read ArticleTumultous times, tough conversations: the Internet’s influence on communication Read More »
Casey Bull discusses the lasting impact of virtual consultations in orthodontics The rapid adoption of virtual consultations in orthodontic practices during the peak of the COVID-19 pandemic was undeniably transformative. Serving as a safe and convenient method for patients to interact with practices remotely, this innovative approach became essential for maintaining patient communication and care
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JoAn Majors, RDA, CSP, CVP, advises practices to get actively involved in their communities Since my career in dentistry has spanned nearly 4 decades, I’ve seen many things change in the realm of marketing for new patients. Gone are those days when we could honestly “spray something out and hope it stuck” regarding how we
Read ArticleGone are the days of “spray and pray” marketing for new patients Read More »
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