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Dr. Jamie Reynolds explains how marketing skills and Ormco products can lead to long-term success I think it’s fair to say that the competition to acquire new orthodontic patients is plentiful. There are many professionals in the dental space, and most are attempting to incorporate orthodontic treatment into their revenue stream. Straightening teeth is no […]
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Dr. Kyle Fagala and Kayla Hallen offer strategies to attract new patients When you think of practice management, what comes to mind? Is it team building? Billing? Marketing? If digital marketing isn’t at the top of your list, you’re falling behind. Every practice should center its practice management strategy around these 4 digital marketing tips
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Gary Salman explains how to reap the benefits of AI more safely As artificial intelligence (AI) continues to permeate various healthcare sectors, dental specialty practices such as orthodontics, endodontics, implants, and pediatric dentistry stand to benefit significantly from its integration. AI offers vast potential to enhance diagnostics, streamline patient management, and boost operational efficiency. However,
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Thomas Terronez offers some guidance on keeping your practice data safe from cyberattacks In today’s digital age, cybersecurity breaches are a major concern for businesses of all types and sizes — and your dental practice is no exception. The recent Change Healthcare breach was a wake-up call for the healthcare industry, proving that no organization
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JoAn Majors discusses the importance of creating a human connection It is easy with today’s advancements in efficiency and technology to provide orthodontic care and become transactional, if we are not careful. It is black and white with simple strategic outcomes. Although many times transformational care can include transforming one’s appearance, at least in our
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Matt Rej offers tips on how to mitigate the costs of accepting credit cards Credit cards are convenient for patients and medical practices alike. It’s easy for dentists and specialists to collect payments immediately following an appointment in a way that their patients prefer. This helps keep accounts receivables low and simplifies the medical billing
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Oliver Gelles offers reliable metrics to gauge production and efficiency In today’s challenging economic landscape, marked by factors like inflation and increased competition, the orthodontic industry faces unprecedented hurdles. Gaidge numbers show that 2022 starts retracted by 6%, with year-to-date 2023 showing a continued decrease of 3.5%. Maximizing your production and efficiency will allow you
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Jeff Slater discusses how automation can keep your on-line presence active In today’s digital age, where social media platforms like Facebook and Instagram dominate our daily lives, orthodontic practices must adapt to stay competitive and thrive. Leveraging automation in your marketing strategies is one of the keys to success, as it can save time and
Read ArticleEnhancing orthodontic marketing with automation: a digital revolution Read More »
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