Does your practice have an open door for curious patients?
Advice on spreading the word on your practice’s treatment options
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Practice Management
Orthodontic Practice Management
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Risk management concepts for dentists
Dr. Bruce H. Seidberg discusses three main factors that will reduce risk of legal issues Risk management involves the development of a plan to monitor areas of a dental practice, including, but not limited to, the doctor-patient relationship (DPR), informed consent, and documentation, otherwise referred to as a “triad of concerns” to avoid perceived or
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Cloud computing in orthodontics
Jake Gulick discusses how cloud computing can benefit an orthodontic practice What is cloud computing? If you visit any technology-related website section these days, you are bound to see articles about “the cloud.” The cloud is a very fast-growing technology, and many people do not realize they have been using the cloud in their daily
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3 reasons you need to re-evaluate your digital marketing strategy
Diana Friedman discusses ways to keep online marketing strategies fresh As a successful dentist, you understand that the processes and procedures used to treat your patients are under a constant state of evolution. You realize that many of the treatment approaches that worked so well just a few years ago are no longer considered state
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Who is ”minding the store” of your practice?
The actual practicing of orthodontics is just one of the items that require the orthodontist’s time. This also pertains to attracting new patients, improving case acceptance, working smarter, completing treatment on time, keeping current with technology, and maintaining profitability. The orthodontist’s ability (and availability) to manage the business of the practice while simultaneously serving as
Read ArticleGrowing the money tree
William H. Black, Jr. discusses the financial advantages of having a good plan in place Your practice is established. You have a good reputation and a good management team in place. Gone are the days of building the practice and putting all profit back toward growth. That’s the good part! But success creates other questions
Read ArticleLife happens, and big screen TVs go on sale: a look at solution-based selling
Justin Harding reminds practitioners to address patients’ wants and needs. People have never liked the way amalgam looks. The only difference between now and its introduction is that for a while, another option did not exist. That lack of an option created a need, and based on that need, composite was born. Both of them
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Automated patient appointment reminders — the data is in
Diana P. Friedman shows the significant impact on no-shows, practice efficiency, and production In the Internet age, digital communications have extensively replaced face-to-face communication and interaction. Channels for digital communications expanded vastly over the past years. Considering the fact that existing and prospective patients are online, orthodontic practices have had to identify effective ways to
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