Diana P. Friedman shows the significant impact on no-shows, practice efficiency, and production In the Internet age, digital communications have extensively replaced face-to-face communication and interaction. Channels for digital communications expanded vastly over the past years. Considering the fact that existing and prospective patients are online, orthodontic practices have had to identify effective ways to …Read Article
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Diana P. Friedman offers advice on cultivating a dynamic web presence Facebook, Twitter, and other online sites have become not just wildly popular but significant parts of their users’ daily lives — for instance, the average Facebook user spends 55 minutes a day there! For many consumers — including your current and prospective patients — …Read Article
John Bednar helps avert problems coming down the pipe If your office currently has a hard-piped filtered water system, and you are strictly practicing orthodontics, now is a good time to consider if and when you should change to a self-contained bottled water system. A hard-piped filtered water system is a system that has a …Read Article
Dr. Ali Oromchian discusses basic laws every orthodontist needs to know One of the most dreaded aspects of business for any entrepreneur, especially the dental entrepreneur, is employee management. Employees are vital to any successful business, and particularly in an orthodontic office where personal relationships and communication ensure loyal and happy patients. However, in our …Read Article
Note from Managing Editor, Mali Schantz-Feld: In daily professional life, much time and effort is spent developing clinical expertise and efficient business practices. While these skills improve patient care and create a positive office environment, we have discovered that humanitarian efforts not only correct the dental condition, but also touch the hearts of the …Read Article
Gary Johnson Explains The Elements Of The “Wow Experience: I have the opportunity to lecture to thousands of dentists and orthodontic staff around the country. In my lectures, one of the areas I emphasize is providing the “WOW” experience. While many practices do a wonderful job providing a great clinical experience, my research shows that …Read Article