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Diana Friedman discusses ways to keep online marketing strategies fresh As a successful dentist, you understand that the processes and procedures used to treat your patients are under a constant state of evolution. You realize that many of the treatment approaches that worked so well just a few years ago are no longer considered state […]
Read Article3 reasons you need to re-evaluate your digital marketing strategy Read More »
The actual practicing of orthodontics is just one of the items that require the orthodontist’s time. This also pertains to attracting new patients, improving case acceptance, working smarter, completing treatment on time, keeping current with technology, and maintaining profitability. The orthodontist’s ability (and availability) to manage the business of the practice while simultaneously serving as
Read ArticleWilliam H. Black, Jr. discusses the financial advantages of having a good plan in place Your practice is established. You have a good reputation and a good management team in place. Gone are the days of building the practice and putting all profit back toward growth. That’s the good part! But success creates other questions
Read ArticleJustin Harding reminds practitioners to address patients’ wants and needs. People have never liked the way amalgam looks. The only difference between now and its introduction is that for a while, another option did not exist. That lack of an option created a need, and based on that need, composite was born. Both of them
Read ArticleLife happens, and big screen TVs go on sale: a look at solution-based selling Read More »
Diana P. Friedman shows the significant impact on no-shows, practice efficiency, and production In the Internet age, digital communications have extensively replaced face-to-face communication and interaction. Channels for digital communications expanded vastly over the past years. Considering the fact that existing and prospective patients are online, orthodontic practices have had to identify effective ways to
Read ArticleAutomated patient appointment reminders — the data is in Read More »
Diana P. Friedman offers advice on cultivating a dynamic web presence Facebook, Twitter, and other online sites have become not just wildly popular but significant parts of their users’ daily lives — for instance, the average Facebook user spends 55 minutes a day there! For many consumers — including your current and prospective patients —
Read ArticleFour social media channels that drive new patient acquisition and retention Read More »
John Bednar helps avert problems coming down the pipe If your office currently has a hard-piped filtered water system, and you are strictly practicing orthodontics, now is a good time to consider if and when you should change to a self-contained bottled water system. A hard-piped filtered water system is a system that has a
Read ArticleHard-piped filtered water system vs. self-contained bottled water system Read More »
Dr. Ali Oromchian discusses basic laws every orthodontist needs to know One of the most dreaded aspects of business for any entrepreneur, especially the dental entrepreneur, is employee management. Employees are vital to any successful business, and particularly in an orthodontic office where personal relationships and communication ensure loyal and happy patients. However, in our
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