Practice Management

Editor’s intro: For establishing brand identity, Marc Fowler offers a checklist to differentiate your sleep practice.  Marc Fowler outlines how success depends on people knowing who you are Having worked with dozens of dental practices, from those that have just started treating sleep patients to some of the most productive sleep practices in the country, it […]

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Editor’s intro: To create a memorable practice, create differentiators that help you stand out from the competition! Rich Carnahan provides guidance strategies that pique new patients’ interest.  Rich Carnahan discusses ideas to set a practice apart from the competition What makes your orthodontic practice different? If “We really care about our patients” flashed through your mind,

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Editor’s intro: Reaching out to millennial patients and parents takes a different mindset and approach to social media. Julie Yoemans shows how. Marketing consultant Julie Yeomans discusses how to reach out to a growing market or prospective patients In the September/October 2018 issue of Orthodontic Practice US, I shared important insight from author Maria Bailey and her

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Editor’s intro: Scott Hansen shows how connecting with your patients on social media keeps you connected and can help increase your practice success. Scott Hansen discusses how to effectively engage with patients People choose orthodontic care for many reasons. Parents might want their children to have a winning smile. Adults might be looking for relief from speech

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Editor’s intro: Manon D. Newell, JD, shows how employee involvement transforms the work environment and allows workers to be their best at work every day — this is great news for the productivity of any practice! Manon D. Newell, JD, explores ways to implement employee engagement in the orthodontic environment In part 1 of this article, we

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Tom Owens offers tips about how to effectively spread the word about your practice’s technologies Dentistry is going through a major transformation being driven by technology, which makes the dental profession more efficient, fun, and profitable. Practices that embrace this technological revolution see the positive results on a daily basis. Their use has reinvigorated the

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Editor’s Intro: Cybersecurity alert — safeguard your patients and practice from data breaches. Gary Salman and Justin Joy discuss ways to keep patients’ records safe An independent cybersecurity audit to analyze your current security posture is one of the most important things you can do to protect the confidentiality of your patient records. As an owner or

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Editor’s Intro: Employee engagement boosts your practice’s key business outcomes. Manon D. Newell, JD, discusses the first step in the orthodontist’s journey toward excellent business practices As an orthodontist, you know that you must engage the archwire to achieve tooth movement. Clinically, measurements play an important role in the diagnosis and treatment of your patients. You measure

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