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Engaging wires, engaging employees: how employee engagement in the orthodontic office is tied to productivity and profit — part 2

Editor’s intro: Manon D. Newell, JD, shows how employee involvement transforms the work environment and allows workers to be their best at work every day — this is great news for the productivity of any practice! Manon D. Newell, JD, explores ways to implement employee engagement in the orthodontic environment In part 1 of this article, we […]

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Patients don’t know how good they have it today — because no one is telling them

Tom Owens offers tips about how to effectively spread the word about your practice’s technologies Dentistry is going through a major transformation being driven by technology, which makes the dental profession more efficient, fun, and profitable. Practices that embrace this technological revolution see the positive results on a daily basis. Their use has reinvigorated the

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The importance of an independent cybersecurity audit in the orthodontic practice

Editor’s Intro: Cybersecurity alert — safeguard your patients and practice from data breaches. Gary Salman and Justin Joy discuss ways to keep patients’ records safe An independent cybersecurity audit to analyze your current security posture is one of the most important things you can do to protect the confidentiality of your patient records. As an owner or

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Engaging wires, engaging employees: how employee engagement in the orthodontic office is tied to productivity and profit – part 1

Editor’s Intro: Employee engagement boosts your practice’s key business outcomes. Manon D. Newell, JD, discusses the first step in the orthodontist’s journey toward excellent business practices As an orthodontist, you know that you must engage the archwire to achieve tooth movement. Clinically, measurements play an important role in the diagnosis and treatment of your patients. You measure

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Ormco’s Insignia™ Twin Now Available

Ormco’s Insignia™ Twin Now Available Conventional Options Now Accessible via the Company’s Award-Winning Comprehensive Digital Design and Customized Appliance Treatment System ORANGE, Calif. (October 22, 2018)—Today, Ormco Corporation, a leading manufacturer and provider of advanced orthodontic technology and services, announced that Insignia™ Twin is now available to orthodontists and staff. Building off the rapport and

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Millennial Moms: Why they should be an important audience of your marketing strategy

Marketing consultant Julie Yeomans discusses how to reach this important niche in a social media environment. After 20 years watching the trends in sales, education, and consulting in orthodontics, one thing is for certain — changes in the way practices market have been evolving quickly — and it has been a seismic shift. Unlike when

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