Practice Management

  Catherine Cheshire, SPHR, discusses the importance of keeping employees informed Most of us go to great lengths to manage communications with patients and referring dentists. Nurturing your internal messaging for your practice team is mission-critical too, especially during times of growth and change. Regular, transparent, and considerate messaging keeps your team engaged and keeps […]

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Dr. Donald J. Rinchuse discusses the many facets of a customer service-oriented practice Abstract Part 2 of this essay discusses the importance of WOW customer service, which is the “secret sauce” in orthodontics. Financial profits are an outcome of incredible patient/customer service, so clinicians must serve the customer to find success. Companies such as the

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Dr. Joel C. Small discusses how to cultivate shared values and a common purpose Edgar Schein, a noted authority on the subject of organizational culture, has stated that the primary job of a leader is to establish an organization’s culture. An organizational culture is considered to be the guiding principles that dictate how people work

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Dr. Donald J. Rinchuse starts a discussion on marketing orthodontic practices Introduction If you have recently attended an American Association of Orthodontists National Meeting, you may have noticed an enormous attendance at the “practice management” sessions versus the scientific sessions. This is antithetical to what was the situation some years ago when the attendance was

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Ian McNickle, MBA, discusses strategies to rank highly on Google and other search engines In part 1 of our series, we defined SEO, and how it works at a high level. The primary takeaway from part 1 was that search engines evaluate your website and online presence on a monthly basis, so it is important

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Ian McNickle, MBA, discusses how your website can lead patients to your practice

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Top five dental marketing scams

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