Practice Management

Marketing consultant Julie Yeomans discusses how to reach this important niche in a social media environment. After 20 years watching the trends in sales, education, and consulting in orthodontics, one thing is for certain — changes in the way practices market have been evolving quickly — and it has been a seismic shift. Unlike when

  Ali Oromchian, JD, LLM, discusses facilitating optimum performance and accentuating the positive When evaluating your orthodontic practice, you might consider your assets to be your property, your building, your supplies, and your finances. However, your most important asset is your team! Your staff is the glue that holds your practice together. They run your

  Catherine Cheshire, SPHR, discusses the importance of keeping employees informed Most of us go to great lengths to manage communications with patients and referring dentists. Nurturing your internal messaging for your practice team is mission-critical too, especially during times of growth and change. Regular, transparent, and considerate messaging keeps your team engaged and keeps

Dr. Donald J. Rinchuse discusses the many facets of a customer service-oriented practice Abstract Part 2 of this essay discusses the importance of WOW customer service, which is the “secret sauce” in orthodontics. Financial profits are an outcome of incredible patient/customer service, so clinicians must serve the customer to find success. Companies such as the

Dr. Joel C. Small discusses how to cultivate shared values and a common purpose Edgar Schein, a noted authority on the subject of organizational culture, has stated that the primary job of a leader is to establish an organization’s culture. An organizational culture is considered to be the guiding principles that dictate how people work

Dr. Donald J. Rinchuse starts a discussion on marketing orthodontic practices Introduction If you have recently attended an American Association of Orthodontists National Meeting, you may have noticed an enormous attendance at the “practice management” sessions versus the scientific sessions. This is antithetical to what was the situation some years ago when the attendance was

Ian McNickle, MBA, discusses strategies to rank highly on Google and other search engines In part 1 of our series, we defined SEO, and how it works at a high level. The primary takeaway from part 1 was that search engines evaluate your website and online presence on a monthly basis, so it is important