Product Profile

Recently, I heard a phrase that may sum up the approach of many orthodontists in today’s competitive orthodontic market — growth at any cost. This catchphrase may refer to the very flexible financing of little-to-no down payment and extended terms in-office. Perhaps the expression alludes to the 5% or more of gross production that doctors are willing to hand over for a service with the hope of increased case acceptance. Or could it denote the discounts that practices agree to for in-network participation with an average of 20-plu